Summary
A gift membership is when a consumer purchases a Membership for some one else.
When building this feature, there were many considerations that were made to facilitate this process to make it smooth for the Gift Giver, Gift Recipient, and admins of the Organization.
Quick Video Summary of Gift Memberships
Features of a Gift Membership
When purchasing a gift, an account will not be created for the Gift Giver
When purchasing a gift, the Gift Giver can add a short custom message
When purchasing a gift, the Gift Giver will receive a confirmation email
When purchasing a gift, a password will not be collected for the member (Gift Recipient)
When receiving a gift, the member (Gift Recipient) will receive a membership confirmation email with the Gift Giver's message
For organizations, we’ve created a URL for their profile that puts Gift Giver into the purchase flow for buying a ‘Gift’ membership.
This makes it easy to link to a list of all your memberships, so organizations can link to this URL from their website behind a ‘Call To Action’ like ‘Buy a Gift’
For organizations, we’ve also enabled a way for them to link directly to specific Membership Type for folks to purchase a ‘Gift Membership’
This makes it easy to link to an individual membership type, so organizations can link to this URL from their website behind a ‘Call To Action’ like ‘Gift an Annual Gold Membership’ (where ‘Annual Gold Membership’ is the name of your Membership Type)
Screenshots
Screenshot #1 - Checkout page when the Gift Membership option is active
Screenshot #2 - Confirmation email with Gift details
