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Overview of Email Deliverability
Overview of Email Deliverability

Learn more about the steps Join It has taken to get the best Email Deliverability

Mitch Colleran avatar
Written by Mitch Colleran
Updated over a week ago

Efficient communication with your members is vital for delivering our service effectively. Whether it's Membership Confirmations, Renewal Reminders, or our 'Quick & Easy' communication tool, ensuring messages reach your members reliably is essential.

Which is why we've invested resources into making sure messages from Join It are delivered to your members' inbox.


  • Join It's deliverability rating from our Email Service Provider is 'Excellent' and delivery rate is 98%+

  • We've taken the required steps to verify our domain with our Email Service Provider to authenticate that we can send via the domain.

  • We've taken additional steps to purchase static IP addresses, so that Join It sends from a stable IP that is 'clean' and not rotated with other senders (who indeed might be using it for SPAM and flagged by services of email providers).

  • We've taken additional steps to white-label our email sending with our ESP for further authentication.

Additional Considerations

  • Personalized Spam Algorithms: Email and spa filtering algorithms can vary for each recipient based on individual behavior and preferences.

  • Opaque Filtering Criteria: Reasons for email providers to mark some email as destined for the 'spam' folder for certain individuals while other emails might be delivered successfully are sometimes intentionally opaque with the reasoning that if there were complete transparency, then spammers could always 'win'. Instead, there is a list of 'best practices' which Join It follows.

Frequently Asked Questions

Can I have emails send 'from' my email address or domain? 

For every email that's send, Join It will include your Organization's designated 'contact' email address as the 'reply-to' email address. So that folks can easily reply to emails sent on behalf of your Organization and reach the right contact. 

However, the from address of the email will be '' and this is done as a best practice to maximize deliverability. Email deliverability is heavily reliant on the reputation that's associated with the sender's (Join It) IP Address. And Join It has a sender reputation above the 98% percentile. 

Additionally, we've verified our sending domain with our Email Service Provider and it's important that the send domain matches the 'from' address -- as a mismatch in domains can decrease deliverability (some email services interpret this as an attempt at a Phishing attempt). 

So unfortunately, it's a best practice -- and in your Organization's best interest (even if it seems counter intuitive) to have the 'from' email address be rather than your email address. 

How can I see if a Member is subscribed to Membership Emails via Join It?

For more information regarding how to check if your Members are Subscribed to Emails, please visit this help article: How to Lookup If Your Members Are Subscribed to Membership Emails via Join It

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