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Redeeming Membership benefits on Eventbrite
Redeeming Membership benefits on Eventbrite

Learn more about how Members receive their Eventbrite benefits through Join It

Mitch Colleran avatar
Written by Mitch Colleran
Updated over a week ago


One of the most popular features of Join It is our integration with Eventbrite, allowing the creation of promotional codes (discount or access) for Members.

Our goals for this integration have always been simplicity and ease-of-use for Organizations and their Members, while working within the constraints of our partner, Eventbrite. We designed an experience that reduces friction for Members to receive their event benefits.

How Members Receive Their Benefit

Once the respective Eventbrite Automation has been created, active Members will have a promotional code (access or discount) created on their behalf for them to redeem.

The Eventbrite code is set to be equal to the Members' email address. This design ensures the code is inherently unique and easily remembered by the Member. When Members register for an event on Eventbrite, they simply enter their email address as the promotional code(see screenshot). That's it!

Automatic Application

If Members start on Join It because they've just purchased or renewed a Membership, or are visiting the Members portal, there is an improved experience. Join It detects a logged-in Member and appends their email address to the Eventbrite URL, automatically applying their promotional code. This seamless process allows Members to see their benefits already applied when they click on event listings.

Communicating This Information to Members

It's important to educate Members on how to redeem their benefits, although using their email address makes it easy to remember and members generally understand after one try.

Effective Communication Strategies

Here are some ways Organizations successfully educate their Members on this process:

  • Members-Only Information: Use the information that shows up on the confirmation page and Members portal. This can be edited within each Membership type.

  • Confirmation Email: Use the confirmation email to reinforce this information. This can also be edited within each Membership type.

  • Email Marketing: Spread the word through email marketing.

  • Event Details: Include the information in the respective event details on Eventbrite.

  • Support Articles: Direct Members to this support article for guidance.


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